The Hotel Yearbook is edited and published on behalf of Switzerland’s world-renowned Ecole hôtelière de Lausanne (EHL) by the school’s former Marketing Director, Woody Wade.  In his consulting practice, Wade works with senior executives in the hospitality industry to develop coherent scenarios of the future competitive landscape, an integral part of their strategic planning process. 

Advisory Board

Assisting on matters of content development and business strategy is a high-level Advisory Board currently consisting of the following members:

• Raj Chandnani, Vice President and Director of Strategy, WATG, Irvine, California
• Lyndall De Marco, former Director, International Tourism Partnership, sustainability consultant, Gold Coast, Australia
• Gene Ference, MS, PhD, Principal, Ference Leadership and Strategy, Weston CT, USA
• Jan Freitag, Vice President, Smith Travel Research, Hendersonville, Tennessee
• Chris Luebkeman, Director, Arup Foresight Innovation and Incubation, London
• Christopher Norton, General Manager, Four Seasons George V Hotel, Paris
• Chris Norton, Director of External Relations, Ecole hôtelière de Lausanne, Lausanne
• Henri Roelings, Founder and CEO, Hsyndicate, Maastricht
• Ingo Schweder, CEO, Spatality, Bangkok
• Claus Sendlinger, Founder & CEO, design hotels, Berlin
• Chris Sheppardson, Founder and Managing Director, Chess Partnership, London
• Julie Squires, Vice President and CFO, Softscribe, Atlanta
• Matt Turner, Editor; "Sleeper", London
• Gretel Weiss, Editor-in-Chief and Publisher, food-service and FoodService Europe & Middle East, Frankfurt
• Frank Wolfe, CEO, Hospitality Financial and Technology Professionals, Austin
• Scott Woroch, Executive Vice President, Worldwide Development, Four Seasons Hotels and Resorts, Toronto
• Jonathan Worsley, Chairman, Bench Events, London

Editorial Board

The credibility of The Hotel Yearbook depends on the quality and objectivity of its articles, which are all contributed by industry insiders. These articles represent a cross-section of different perspectives and opinions concerning the near-term future of the hotel industry, so they should highlight viewpoints and opportunities that are relevant for the whole industry, and not just those of a single company.

For this reason, an Editorial Board was established to make sure that individual contributions meet reasonable standards of objectivity and fulfill the Yearbook’s aim of focusing on future developments that affect the industry as a whole, and not only on the achievements or plans of any one company or organization.

Vetting all submissions is the Editorial Board consisting of Ruud Reuland, Director General of EHL, Prof. Ray Iunius, Head of EHL’s Institute of Innovation and Entrepreneurship (INTEHL), and Kevin Kearney, an independent consultant to the hospitality industry.