Foresight and innovation in
the global hotel industry

The future of digital technology in hotels | By Nigel Allport

Vice President - EMEA at Digital Alchemy CRM
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Synopsis

In the hotel arena, four elements will characterize digital technology in the future, says Nigel Allport, Digital Alchemy’s EMEA Vice President. It will be holistic, multi-channel, personalized and social.

The full e-book, about 80 pages in length, is available at www.hotel-yearbook.com.


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Nigel Allport
Vice President - EMEA at Digital Alchemy CRM
Digital Alchemy
Digital Alchemy
North Richland Hills, TX - United States
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Founded in 1999, Digital Alchemy pioneered virtually every email-based concept used in the hospitality industry. Its email templates are mobile optimized and the company offers the industry’s first Facebook-email integration to attract guests. Digital Alchemy provides dynamic 2-way mobile messaging on one integrated platform and creates clients’ email designs in-house to free staff for other activities. To verify results for clients the company delivers accurate real-time campaign revenue reporting. Digital Alchemy continuously innovates new solutions that include integrated spa CRM functionality.