Meta search marketing: the new revenue frontier in hospitality | By Max Starkov
Synopsis
In 2014, hoteliers must add meta search marketing to their core marketing activities and budgets, says Max Starkov, CEO of HeBS Digital. By doing so, they can shift share from the OTAs to the direct online channel – the hotel website - and level the playing field.
The full e-book, about 80 pages in length, is available at www.hotel-yearbook.com.