The DNA of luxury - Katara MD Bruno H. Schöpfer interviewed by Denis Morisset

By Denis Morisset, Executive Director - ESSEC MBA in International Luxury Brand Management, Bruno H. Schöpfer , Managing Director of Katara Hospitality Switzerland AG | 19 Dec 13

Will luxury change in the years ahead? When does the pairing of a world renowned luxury brand and a famous international hotel brand make sense? Who better to explore this theme than Denis Morisset, former Managing Director of Giorgio Armani France, and Bruno Schöpfer, Managing Director of Katara Hospitality Switzerland AG, the company developing the complex of iconic luxury hotels atop the gorgeous Bürgenstock overlooking the Lake of Lucerne.

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About Katara Hospitality

Katara Hospitality, previously known as Qatar National Hotels, is a hospitality owner, manager and developer, aiming to become one of the leading hospitality organisations in the world. Our journey has seen us grow steadily at home, then expand across the world, spreading our passion for impeccable standards of service and luxury to the Far East, Africa and throughout Europe. We partner with some of the world’s finest hotel brands including The Ritz-Carlton, Sheraton, Raffles, Marriott, Mövenpick and The Bürgenstock Selection, while we are also developing our own, home-grown Merweb business hotel brand. Katara was the ancient name given to our land by the Greek cartologist Claudius Ptolemaeus in the second century. It is a fitting choice for our new name as it is steeped in history, symbolising the deep respect both we, and our neighbouring countries, have for Qatar’s rich cultural heritage.
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