Chinese hotels: strategic planning needed

By Kam Hung, Assistant Professor at the Hong Kong Polytechnic University | 19 Dec 13

Working with more than 40 Chinese hoteliers, Prof. Kam Hung from Hong Kong Polytechnic University developed a SWOT analysis of the Chinese hotel industry, as seen by its insiders. The results were fascinating – and, she says, they point to a need for more planning.

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About School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University

PolyU's School of Hotel and Tourism Management is a world-leading provider of hospitality and tourism education. It was ranked No. 2 internationally among hotel and tourism schools based on research and scholarship, according to a study published in the Journal of Hospitality and Tourism Research in November 2009. With 65 academic staff drawing from 19 countries and regions, the School offers programmes at levels ranging from Higher Diploma to Ph.D. Currently a member of the UNWTO Knowledge Network, the School was recently bestowed the McCool Breakthrough Award by the International Council on Hotel, Restaurant, and Institutional Education (I-CHRIE) recognising its breakthrough in the form of its teaching and research hotel – Hotel ICON – the heart of the School's innovative approach to hospitality and tourism education.
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