“Grow the network but don't dilute the value” | By Nicolas Graf and Philippe Baretaud

Synopsis

Philippe Baretaud is Accor’s head of development in the EMEA region. On behalf of the Hotel Yearbook, Nicolas Graf, Academic Director of the MBA in hospitality at France’s ESSEC Business School, met with Philippe recently to talk about the outlook for growth, development and investment in the years ahead. Here is his report.