Whither hotel asset management?

By Anne-Marie Auriault, Senior Adviser – Head of Asset Management for Eurofin | 19 Dec 13

Initially unorganized and rudimentary, it was not until the 1960s and 70s that the hospitality industry experienced significant change and growth. The spread of franchising, third-party management contracts, and legislation resulting in the birth of REITs presented a first milestone for asset management and triggered some of the players to redefine their strategies, business models and ownership structures, specializing in core competencies. As a result, the need for hospitality asset managers continues to grow as capital owners try to maximize their ROI and ROA and reduce the industry-specific knowledge gap with operators. Anne-Marie Auriault, head of asset management for Swiss-based Eurofin, shares her perspective on where the discipline is headed.

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About Eurofin Hospitality

Eurofin Hospitality is a Swiss consulting firm that provides exclusive advisory services in the fields of Tourism, Hospitality, and Wellness. We treat all our clients, whether institutional or private, as individual partners with whom we co-create, co-operate, and develop. Because our team understands market forces and recognizes trends, we can successfully assess potential, optimize performance, and anticipate pitfalls. We intervene in management cycles as well as during any phase of a project’s (re)development while working to uphold heritage.
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