Resolve to be strategic in 2014

By Christine Beuchert, Senior Director, Marketing and Ecommerce Strategy at Marcus Hotels & Resorts | 20 Feb 14

That’s the advice we are passing on from Christine Beuchert, Senior Director, Marketing and Ecommerce Strategy at Milwaukee-based Marcus Hotels and Resorts. For Hotel Yearbook readers, she explains the reasoning behind five strategically vital marketing resolutions you should make this year.

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About Marcus Hotels & Resorts

Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns and/or manages 19 hotels, resorts and other properties in 10 states. A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historic renovations. The company's portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels.
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