Google: Five questions for an industry innovator

By Rob Torres, Managing Director, Travel, at Google interviewed by Max Starkov, President & CEO at HEBS Digital | 20 Feb 14

As travel consumers increasingly move to the Internet to perform research and make reservations, Google becomes an even more crucial player in hospitality digital marketing strategy. With each innovation Google pioneers to make its search technology more intuitive and helpful, hoteliers and digital marketing professionals must make adjustments and continually create quality content across all channels: desktop, tablet and mobile.

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About Google

Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world.
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