How to take advantage of a platform with one billion users | Facebook’s Lee McCabe interviewed by Margaret Mastrogiacomo

Synopsis

“Platforms with the most reach matter the most,” says Lee McCabe, Global Head of Travel at Facebook. By this definition, Facebook’s platform matters a lot, offering an enormous platform of over 1.2 billion people worldwide. The Hotel Yearbook asked Margaret Mastrogiacomo, Director, Creative Strategy at HEBS Digital to find out on our behalf what’s new at Facebook from the perspective of a hotel industry marketing executive, and what’s coming down the line. Here is her report of their conversation.