Growth hacking: How to grow your hotel business on a shoestring - In a world of branding overdose and melting marketing budgets, growth hacking can help hotels to fast track their business without shrinking their margins

By Youri Sawerschel, Strategy & Branding Consultant at Bridge.over | 26 Jun 14

Magazine advertisements, gaudy flyers, hotel directories, lavish press conferences and branded apps are only a few of the traditional tools hotel marketers utilise to draw customers' attention. Traditional marketing is akin to throwing bottles in an ocean of information and hoping that people will receive the message inside, find it attractive and decide to place an order for more bottles. In other words, traditional marketing is a highly uncertain activity; and throwing more bottles to increase the odds of reaching more people can rapidly become an expensive endeavour.

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About Bridge.Over Group S.A.

Bridge.over is a boutique strategy consulting firm dedicated to solving business challenges for hospitality visionaries across the globe. Sought after by hotel owners, investors, sovereign funds and management companies alike for its entrepreneurial way of thinking, Bridge.over is an ideal partner of choice for companies seeking fresh ideas for change and improvement from London to Dubai to Beijing. To learn more, please visit bridge-over.com
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