Foresight and innovation in
the global hotel industry

2015: Still bigger, but bigger better | By Nicolas Graf

Associate Dean, NYU Jonathan M. Tisch Center of Hospitality
Nicolas Graf darkNicolas Graf light

Synopsis

Just how important is size to a hotel company’s future competitiveness? Strategically, says Nicolas Graf, Director of the IMHI Center of Excellence in Hospitality, Food & Travel at ESSEC Business School in Paris, size will be of the essence: but not necessarily for all the conventional reasons. What matters more will be the ability of a hotel chain to maintain a dense digital ecosystem, and given the level of investment this requires, the only way to do this is to grow. Read his fascinating take below.

Nicolas Graf darkNicolas Graf light
Nicolas Graf
Associate Dean, NYU Jonathan M. Tisch Center of Hospitality
NYU
ESSEC Business School
Cergy Pontoise, France
More
Founded in 1907, ESSEC is one of the world’s top management schools and holds the “triple crown” accreditation from EQUIS, AACSB and AMBA. With 6,660 students; a faculty comprised of 163 full-time professors, 19 of which are emeritus professors, in France and Singapore, recognized for both the quality and influence of their research; a wide range of management training programs; partnerships with the world’s best universities; and a network of 60,000 alumni, ESSEC continues to foster a tradition of academic excellence and a spirit of openness in the fields of economics, social sciences and innovation. In 2005, ESSEC opened a campus in Asia, ESSEC Asia-Pacific. ESSEC’s operations in Asia Pacific, strategically located in Singapore, present the perfect foothold for ESSEC to be part of the vibrant growth in Asia and to bring its expertise to the expanding region. Additionally, in 2017 ESSEC opened a new campus in Rabat, Morocco, ESSEC Africa. ESSEC’s international expansion allows students and professors to study and understand the economic forces at work in the different regions of the world.