The last few years have seen a number of new players successfully sandwich themselves in the digital space between hotels and travellers going online to reserve a room – and the fraternity of these “disruptors” in the intermediary game looks like it will be getting bigger. But how much disruption is really going on? The hotel industry looks upon these interlopers as a real threat, but Macy Marvel, a consultant with Opus Hospitality in Geneva, takes a contrarian view.
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