Foresight and innovation in
the global hotel industry

Total profit optimization: Break free from the “room rut” | By Tammy Farley

President & Co-Founder, The Rainmaker Group
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Synopsis

Two key segments are poised to drive a sea change in the way hotels operate: millennials and international travelers, writes Tammy Farley of The Rainmaker Group. Given their increasing importance to the hotel industry, and their potentially different profile as guests, hoteliers must understand how to assess the total value of each guest by factoring all revenue streams into their pricing decisions.

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Tammy Farley
President & Co-Founder, The Rainmaker Group
Rainmaker, a Cendyn Company
Rainmaker, a Cendyn Company
Alpharetta, GA - United States
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The Rainmaker Group, a Cendyn company, is the premier provider of revenue and profit optimization solutions to the hospitality industry. Rainmaker’s intelligent profit platform helps hotels, resorts and casinos optimize revenue, drive increased profitability, save valuable time & outperform competitors. As part of Cendyn, Rainmaker offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. To learn more about Cendyn and its suite of hotel revenue management and profit optimization solutions, visit LetItRain.com or www.cendyn.com.