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The new IT structure for Big Data: Will the PMS lose its central position? | By Michael Toedt

CEO and Founder, dailypoint
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Synopsis

Big Data represents a clear opportunity to hotels that are able to drive value growth by using existing potential, writes Michael Toedt of dailypoint.com. But are we prepared for the data era – and the disruption that awaits us?

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Michael Toedt
CEO and Founder, dailypoint
dailypoint™
dailypoint™
Munich, Germany
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dailypoint™ is the leading Data Management and CRM platform for demanding individual hotels and hotel groups. dailypoint™ collects data from all relevant sources such as PMS, POS, website, newsletter or WiFi and automatically creates a central and consolidated guest profile. In 350 steps, the data is processed and enriched by means of artificial intelligence (AI) to create a guest profile never seen before. The cloud-based SAAS solution consists of 16 modules and is complemented by the dailypoint™ Marketplace with almost 200 solution partners. dailypoint™ not only offers measurable marketing but also covers the entire customer journey and thus supports all departments within a hotel. The integrated Privacy Dashboard is also the central element for the technical implementation of the GDPR. dailypoint™ is headquartered in Munich, Germany, and is sold and supported worldwide directly or through its distribution partners D-EDGE and XNProtel.dailypoint™ consists of three interrelated areas: the dailypoint™ Data Management Platform, the CRM & E-Marketing Suite, and Loyalty. Within these three areas dailypoint™ offers 16 modules:Data LaundryProfile EngineWebsite ConnectPrivacy Dashboard (GDPR)Campaign Manager (CRM)Voucher SystemLoyalty ProgramEvent CalendarOnline Reputation ManagementWalletBooking ManagerMessage CenterAnalyticsSmartWirelessBasic SalesSmart Lists