Foresight and innovation in
the global hotel industry

Big Data in the hotel industry: a myth that still gets busted in 2015 | By Lennert de Jong

President Hospitality at planet
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Synopsis

It's time to get the data out of the silos, writes Lennert de Jong of citizenM. He advocates here for the hotel industry to get its data into the cloud and have it ready to be used by companies and people that have access to Big Data analytics tools.