The Facts About Hotel Review Scores and Rankings on Google
Margaret Ady, Vice President, Marketing at TRUSTYOU | 8 Mar 16
There is much chatter these days about TrustYou data on Google and what really drives improvements in the
TrustScore, review summaries and local search rankings for hotels on Google. In an effort to increase transparency,
let's take a look at the facts.
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TrustYou’s Mission is to positively influence travelers’ decisions. Reviews and user-generated content
now rank #1 in influencing travelers’ hotel selections and industry reputations. Digesting all of these
opinions, however, is beyond any one person’s capacity. Each day things become more complicated
because millions of new opinions in thousands of formats and dozens of languages enter the fray.
TrustYou searches, analyzes and distills hundreds of millions of opinions scattered across this vast,
fragmented market. Our products are extensively used by suppliers – hotels, accommodations,
restaurants – to provide travelers with better services and enhanced offerings by monitoring,
surveying and acting upon all worldwide guest feedback. Travel intermediaries – OTAs, meta-search,
destination marketers – use TrustYou’s Meta-Reviews™ to help travelers purchase wisely. TrustYou’s
Meta-Reviews™ are based solely on verified travel reviews. They do not include data from
TripAdvisor. visit website
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