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Ride the wave: The analytics tsunami is upon us | By Paul van Meerendonk

Director - Advisory Services at IDeaS Revenue Optimization
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Synopsis

With the sophistication and adoption of analytics growing tremendously, there’s a massive opportunity to evaluate your own analytical capabilities – both as part of an organization or as an individual – and map out how analytics can move you from being reactive to proactive and predictive in revenue management, says Paul van Meerendonk, Director of Advisory Services, IDeaS Revenue Solutions.

With the sophistication and adoption of analytics growing tremendously, there’s a massive opportunity to evaluate your own analytical capabilities – both as part of an organization or as an individual – and map out how analytics can move you from being reactive to proactive and predictive in revenue management, says Paul van Meerendonk, Director of Advisory Services, IDeaS Revenue Solutions.