More than 25% of direct online revenue for hotels comes directly through Search Engine Marketing
(SEM) initiatives, making these paid placements in the search engines an especially critical piece of a
property's digital marketing budget. With 61% of leisure travelers saying they use a search engine
for planning travel online (Google), and hotel SEM campaigns typically reaching people closer to the
"I want to book it" phase of their travel planning journey, allocating the right amount of budget and
resources to SEM is important for getting in front of the right travel consumers, at the moment they
are ready to book.
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About HeBS Digital
Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital
design and direct online channel consulting firm based in New York City (www.hebsdigital.com).
HeBS Digital has
pioneered many of the “best practices” in hotel digital marketing and website revenue optimization,
as well as a range of
industry-first digital technology applications. The firm has won more than 350 prestigious industry
awards for its digital
marketing and website design services, including numerous Adrian Awards (as well as two coveted
Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive
Media Awards, and
IAC Awards. visit website
Foresight and innovation in the global hotel industry