Hotels are racing with OTAs and metasearch giants to get to the top of the sales funnel | By Patick Bosworth
Synopsis
Whichever company sits highest in the sales funnel and interacts first, and most often, with a potential customer is the one that is most likely to win that person’s transaction and make the most money. Where does that leave hotels? Duetto’s Patrick Bosworth reports.
Whichever company sits highest in the sales funnel and interacts first, and most often, with a potential customer is the one that is most likely to win that person’s transaction and make the most money. Where does that leave hotels? Duetto’s Patrick Bosworth reports.