Personalization as the key to success in managing the customer journey | By Rémy Merckx
Synopsis
In the old days of the hotel industry, prior to the dawn of digital age, the only important criterion for success was “location, location, location”. While this is still important for hotel owners, Rémy Merckx, VP Marketing, Carlson Rezidor Hotel Group writes that on the marketing side “content, content, content” has become key.
In the old days of the hotel industry, prior to the dawn of digital age, the only important criterion for success was “location, location, location”. While this is still important for hotel owners, Rémy Merckx, VP Marketing, Carlson Rezidor Hotel Group writes that on the marketing side “content, content, content” has become key.