Foresight and innovation in
the global hotel industry

Highs and lows: Hotel digital marketing today | By Bob Gilbert

CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI)
Robert A. Gilbert darkRobert A. Gilbert light

Synopsis

In the aggregate, what do we seem to be getting right when it comes to executing effective digital marketing strategies? And what about our shortcomings? Bob Gilbert, President & CEO of HSMAI, has compiled two top ten lists that give us a snapshot of our successes and areas for improvement.