Tammy Farley, President & Co-Founder, The Rainmaker Group | 20 Dec 16
There is an old adage that says, "The only constant is change." Although attributed to Heraclitus, a Greek
philosopher who lived around 500 B.C., apparently that statement is as true now as it has ever been -
perhaps even more so. 2016 has proven to be a year of tumultuous change in the hospitality industry, from
the dizzying pace of technological advancements and fluctuating global economies to the introduction and
adoption of entire new segments of the business. With rapidly advancing technologies in just about every
sector of the industry, hospitality has experienced an exponential transformation over the past several years,
dramatically changing the face of one of the world's oldest occupations.
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About The Rainmaker Group, Inc.
The Rainmaker Group was co-founded in 1998 by Bruce Barfield and Tammy Farley – each bringing to the
table more than 20 years of experience in revenue optimization and the successful deployment of revenue
management solutions internationally.
Over the years, Bruce and Tammy built a solid customer base and a management team that shares their
passion for creating and nurturing customer relationships, and for delivering products that continue to
deliver outstanding quantifiable returns for customers. In 2012, following an extended period of
extraordinary growth for the company, Bruce and Tammy secured a $33.8 million equity investment from
Norwest Venture Partners (NVP) to further accelerate growth. visit website
Foresight and innovation in the global hotel industry