The Abandoned Booking Epidemic - What Guests Want in a Hotel Online Booking Experience

By Pierre Boettner , founder and CEO, hospitality pulse | 10 Aug 17

Whether you book via an online travel agency such as Expedia or you book directly with the hotel, the booking process can be cumbersome. Companies such as Trivago try to eliminate the need for searching around for prices from multiple websites in order to book a room. Trivago, in one of their television spots, says it is as easy as "putting in your check-in date, your checkout date and pressing the SEARCH button".

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About hospitalityPulse, Inc.

To achieve optimal market penetration and price in a transparent market without diluting the product value, hotels are significantly overselling the lowest priced categories. Using disparate reports, Staff then guesstimates the value and importance of guests and their needs, and assigns better rooms on a ‘trial-and-error’ basis until all are accommodated. hospitalityPulse ensures optimal room assignment at all times to all guests, and specifically those most valuable to the chain, the brand and hotel management, thereby considerably increasing guest loyalty and spend.
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