Digitalization: How good are you?

By Michael Toedt, Managing Partner and CEO at TS&C GmbH | 11 Aug 17

Everyone is talking about digitalization, whether big or small experts, self-proclaimed hotel gurus or just imposters. But what is it really all about? Why are some companies so extremely valuable and other so worthless? The big problem of the hotel industry is, that you can´t find the benchmarks where you commonly would suppose them. In almost every branch, the top of the class with the highest market penetration is also the leadership, of whom everyone could learn a thing or two. In the automotive industry for instance, Tesla is clearly the status quo at the moment. A startup which shows the established ones how the wind blows.

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About Toedt, Dr. Selk & Coll. GmbH

TS&C is a leading global software provider for Customer Relationship Marketing solutions. In the past nine years, it has evolved as an established company with numerous international customers and successful partners. Specifically developed and concerted to the hotel industry, the dailypoint™ solution, combined with special consultancy skills and data protection expertise, offers customers a distinct added-value on the highly competitive hotel market. The dailypoint™ software family consists of a variety of modules especially developed to exploit the hotel's existing guest data; resulting in a measurable and successful Customer Relationship Marketing (CRM). Almost everything marketing professionals need today can be covered with dailypoint™. Dispersed data silos, unconnected in the different departments are history. TS&C's comprehensive expertise and many years of experience in the field of data base marketing actively supports the hoteliers during the implementation of an individual CRM strategy, and upon request, when using the dailypoint™ systems. Our marketing and technology support division builds one unit ensuring your attainment of maximum success. This is exactly what makes us so very unique!
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