Foresight and innovation in
the global hotel industry

Personal data, privacy and identity | By Alvaro Hidalgo

Managing Director, FIRST LOGIC Consulting - Chair HFTP´s GDPR Task Force
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Synopsis

The collection of personal data is inherent to the hotel industry; it is what allows us to tailor guest experiences, market our hotels effectively, and foster long-term loyalty. The EU’s General Data Protection Regulation (GDPR) will come into force soon, and it has the potential of turning all of this, and more, on its head. Alvaro Hidalgo walks us through the enormous challenges, and even posits a solution.