Woody  Wade
Woody Wade

Woody Wade

Scenario planning expert

Woody Wade is a specialist in scenario planning for the hospitality industry, helping companies identify and understand the trends that have the potential to change their future business landscape and thus affect their future competitiveness. He is the author of “Scenario Planning: A Field Guide to the Future” (Wiley, 2012) and of the forthcoming “Hotel Yearbook 2036” which provocatively uses fiction as a framework for exploring the industry’s very different competitive landscape two decades from now.
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Woody Wade is a specialist in scenario planning for the hospitality industry, helping companies identify and understand the trends that have the potential to change their future business landscape and thus affect their future competitiveness. He is the author of “Scenario Planning: A Field Guide to the Future” (Wiley, 2012) and of the forthcoming “Hotel Yearbook 2036” which provocatively uses fiction as a framework for exploring the industry’s very different competitive landscape two decades from now. Woody was previously an Executive Board member of the Geneva-based World Economic Forum, the foundation organizing the annual meeting of world leaders in Davos. He was also the Marketing Director of the Ecole hôtelière de Lausanne. He graduated in history from Indiana University and has an MBA from Harvard Business School.
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About Hotel Yearbook

The Hotel Yearbook is an annual publication, serving as a forum where 50 CEOs and other leading industry experts share their views and insights on the trends, events and people that they expect will shape the business in the year to come. Articles in the Yearbook examine the near-term prospects for the hotel business from a variety of different angles: likely changes in the financial and investment scenarios, developments expected in key geographic markets and industry segments worldwide, consumer trends and expectations, and management trends affecting the way hotels might be operated and marketed differently in the year ahead. Appearing each December, The Hotel Yearbook is a must-read compendium of insider views, highly valuable for anyone making a career in a hotel or hotel company.
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