Sonja  Holverson
Sonja Holverson

Sonja Holverson

Professor of Marketing at Ecole hôtelière de Lausanne (EHL)

Professor of Marketing at Switzerland’s Ecole hôtelière de Lausanne (EHL). The EHL is accredited as an Institution of Higher Education by the New England Association of Schools and Colleges (NEASC, USA). At the national level, it is recognised by the Swiss Confederation as providing university-level education in the HES (Haute Ecole Spécialisée) category.
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Professor of Marketing at Switzerland’s Ecole hôtelière de Lausanne (EHL). The EHL is accredited as an Institution of Higher Education by the New England Association of Schools and Colleges (NEASC, USA). At the national level, it is recognised by the Swiss Confederation as providing university-level education in the HES (Haute Ecole Spécialisée) category. Since it was founded in 1893, EHL has educated more than 25,000 hospitality industry executives.
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Yearbook Articles

About Hotel Yearbook

The Hotel Yearbook is an annual publication, serving as a forum where 50 CEOs and other leading industry experts share their views and insights on the trends, events and people that they expect will shape the business in the year to come. Articles in the Yearbook examine the near-term prospects for the hotel business from a variety of different angles: likely changes in the financial and investment scenarios, developments expected in key geographic markets and industry segments worldwide, consumer trends and expectations, and management trends affecting the way hotels might be operated and marketed differently in the year ahead. Appearing each December, The Hotel Yearbook is a must-read compendium of insider views, highly valuable for anyone making a career in a hotel or hotel company.
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