Alex  Batchelor
Alex Batchelor

Alex Batchelor

Chief Operating Officer at BrainJuicer

I started my career at Unilever and know more about your hair and your armpit than normal people. After 7 years there I moved to the agency side and was a Planning Director at Saatchi & Saatchi and then moved to run the Brand Valuation practice at Interbrand, becoming Managing Director at a time of phenomenal growth.
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I started my career at Unilever and know more about your hair and your armpit than normal people. After 7 years there I moved to the agency side and was a Planning Director at Saatchi & Saatchi and then moved to run the Brand Valuation practice at Interbrand, becoming Managing Director at a time of phenomenal growth. A regular on the media and conference circuit I thought I should see if I could actually manage brands rather than just talk about them, so returned to the client side as Vice President Global Brand at Orange (launching the brand in 12 countries), Marketing Director at Royal Mail (as it faced competition for the first time in its 350 year history) and Chief Marketing Officer at TomTom. I joined BrainJuicer® as the Chief Operating Officer in 2010 and am looking forward to helping the business continue its rapid growth. I am the former Chairman of the Marketing Society and have been a member of its management board since 2003. Outside work my main interests are rugby, golf and acting as a figure of fun to my wife and 4 children.
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About BrainJuicer

BrainJuicer was founded in 1999 with one goal in mind: to re-invent market research. We know that emotional System 1 thinking - not rational System 2 - is the primary influencer of human decision making. So, to tap into how consumers really make decisions, we created a suite of proprietary Juicy methodologies and called for an industry-wide revolution.
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