Tammy Farley
Tammy Farley

Tammy Farley

President & Co-Founder, The Rainmaker Group

Tammy Farley co-founded The Rainmaker Group in 1998. Rainmaker today is an industry-leading provider of proven revenue management and profit optimization systems to owners/operators in the hospitality, gaming/hospitality and multifamily housing industries. 
She devotes her time to increasing revenue and delivering greater profitability for clients. Tammy is a highly respected resource for innovative revenue management practices and project consulting.
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Tammy Farley co-founded The Rainmaker Group in 1998. Rainmaker today is an industry-leading provider of proven revenue management and profit optimization systems to owners/operators in the hospitality, gaming/hospitality and multifamily housing industries. 
She devotes her time to increasing revenue and delivering greater profitability for clients. Tammy is a highly respected resource for innovative revenue management practices and project consulting. She has spearheaded successful revenue management implementations for nearly two decades and maintains close professional relationships with clients ranging from Omni Hotels & Resorts in the traditional hotel space to Caesars Entertainment in the gaming/hospitality industry. Tammy is a member of the HSMAI Americas Region Board of Directors and on the Board of Directors of Make-A-Wish® Georgia.
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About The Rainmaker Group

The Rainmaker Group was co-founded in 1998 by Bruce Barfield and Tammy Farley – each bringing to the table more than 20 years of experience in revenue optimization and the successful deployment of revenue management solutions internationally. Over the years, Bruce and Tammy built a solid customer base and a management team that shares their passion for creating and nurturing customer relationships, and for delivering products that continue to deliver outstanding quantifiable returns for customers. In 2012, following an extended period of extraordinary growth for the company, Bruce and Tammy secured a $33.8 million equity investment from Norwest Venture Partners (NVP) to further accelerate growth.
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