If you work in, or with, the hotel business, you need to know what critical trends in the business environment will be affecting the hotel industry in the coming year, and what important changes you will soon have to face. For example:

• Should you be expecting dramatic developments in the capital markets?
• Significant new political trends?
• Subtle changes in consumer attitudes?
• New technologies, marketing tools and management ideas?

Every year, The Hotel Yearbook contacts over 50 senior executives from the world’s leading hotel companies, consulting firms and analysts, and asks them this question:

What are the key trends you are expecting next year?

In one fascinating and thought-provoking publication, The Hotel Yearbook brings together the predictions, insights and ideas of these opinion leaders from around the world. On every page, you’ll read about hotel trends and developments that will play an important role in shaping the industry in the year to come.

Click here to buy your copy now. It’s a must-read for anyone making a career in this dynamic industry!