Special Report III : Managing Hotels in 2010

What will be the major managerial challenges and opportunities facing the people who are actually running hotels in 2010?  This report features articles on the tools, techniques and ideas that will enable executives to adapt their strategies and operations to changing realities next year.
 
The subjects covered, and the authors writing about them, are as follows:

» Marketing
         • The importance of value in 2010.  Steve Joyce, Choice Hotels, Silver Spring MD
         • Marketing trends and issues.  Stowe Shoemaker, University of Houston, Houston
         • Branding.  James Stuart, The Brand Co., Singapore
         • Consumer behavior, hotels and the Internet.  Francisco Zinser, NH Hoteles, Madrid
         • Social media – maximizing their marketing potential.  Julie Squires, Softscribe,
           Atlanta
         • Marketing to children – present guests and future.  Alain Najar, Ecole hôtelière
           de Lausanne, Lausanne

» Food & Beverage trends in 2010.  Christopher Muller,
   University of Central Florida, Orlando

» Hotel technology
         • Post-crisis tech investment in the hotel business.  Hilary Murphy and Inès Ghorbal,
           Ecole hôtelière de Lausanne, Lausanne
         • A 2010 guestroom technology wish list. Frank Wolfe, Hospitality Finance &
          Technology   Professionals, Austin
         • Time to change our technology standards?  Ian Millar, Ecole hôtelière de Lausanne,
            Lausanne
         • Competitive intelligence trends in 2010.  Roman Peskin, iQueLab, London

» Leadership issues facing hotel executives in the coming year. Gene Ference,      
   Ference Leadership & Strategy, Weston CT

» How postgraduate education trends will affect hotels in 2010. Christina Norton,
   Ecole hôtelière de Lausanne, Lausanne

» Sustainability
         • Sustainability issues in 2010.  A dialogue between Lyndall de Marco, sustainability
           consultant, Gold Coast, Australia and Minaz Abji, Host Hotels & Resorts,
           Bethesda MD
         • Operating a low-carbon footprint hotel.  Sonu Shivdasani, Six Senses, Bangkok
         • New sustainability standards in 2010.  Ghassan Aidi, IH&RA, Geneva