Hyper-personalized, Fully-automated, and Real-time Omnichannel Marketing Through Open Customer Data Management Platforms Will Shape the Future of Hotel Marketing
By Mikael Fries, Vice President Sales Excellence at NextGuest CRM
Visioning the post-COVID era in CRM & loyalty
By Michael Bennett, Chief Marketing Officer, Cendyn
Earning Loyalty In An Altered Marketplace Demands Personalized Attention
By Tanya Pratt, Senior Director, Oracle Hospitality
The Right CRM Software is Essential for Success in a Post-COVID World, Here’s Why.
By Ryan Hamilton, Co-Founder, SalesAndCatering.com and Bluebuzzard Technology Group
CRM - the Central Element of Success
By Michael Toedt, Managing Director at Dailypoint Gmbh
Reclaiming control over online distribution in the post-COVID hotel market
By Isabelle Jan, Co-founder and manager of PrivateDeal SA
Visioning The Post COVID-Era For Distribution And Digital
By Tom Coulthurst, Senior Director, Oracle Hospitality
Technology-Driven Insights Are The Secret To Hotels Winning More Heads On Beds
By Nir Dupler, Chief Revenue Officer, Fornova
Don’t Lose Sight of the Optimal Distribution Strategy
By Rod Jimenez, Chief Executive Officer at SHR, Sceptre Hospitality Resources LLC
Ushering In The Age Of Dynamic Personalization
By Nate Lane, MBA, CHDM, Vice President of E-Commerce at Pegasus
Foresight and Innovation
The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?"
In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our forward-looking contributors share with you the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future.
If you are working in the hotel business, the result is a comprehensive and truly fascinating compendium of trends and factors that could affect your business soon. And the new and innovative ideas that could fuel its growth in the years to come.
Woody Wade - Publisher Hotel Yearbook