Hilary Murphy, Associate Dean and Full Professor of Digital Marketing at Ecole hôtelière de Lausanne | 29 Feb 12
Two years ago, in their Hotel Yearbook article What’s next for IT spending?, Hilary
Murphy (pictured) and Ines Ghorbal from the Ecole hôtelière de Lausanne reported on
the reduction in IT spend at the property level in the EAME region and predicted that the
trend would be maintained. Unfortunately, those predictions were confirmed, and
according to the authors, belt-tightening is still on the menu for 2012 as the financial
crisis mutates into a long-term economic struggle. However, unlike two years ago, there
is some good news: signs of recovery are emerging for some regions and properties.
That may be an indication of the end of the budget costs period.
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About Ecole hôtelière de Lausanne (EHL)
Ecole hôtelière de Lausanne (EHL) is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893. It has created and inspired a unique professional community of 25,000 hospitality managers, united by the values and the legacy of EHL. EHL offers five academic programs; a Bachelor, a Master of Science, a blended MBA and a suite of professional development courses. The academic portfolio is developed to evolve and adapt to the needs of both the industry and the students, and offers a wide range of possibilities that make an EHL education flexible and accessible to young talents from all around the world. EHL is regularly recognized as the best hotel management school in the world, offering university studies to over 3000 enthusiastic and talented students from over 100 different nationalities. EHL is a member of EHL Group, a life-long learning partner for the hospitality industry. visit website