Foresight and innovation in
the global hotel industry

Social Media - The dawn of a new age | By Peter O’Connor

Professor of Strategy at University of South Australia Business School
Peter O’Connor darkPeter O’Connor light

Synopsis

“2012 will be the year when hotels wake up to the power of social media,” says Peter O’Connor, Professor of Information Systems at ESSEC Business School in France. He sees a number of different ways the industry will finally embrace these not-really-so-new-any-more communication tools.

“2012 will be the year when hotels wake up to the power of social media,” says Peter O’Connor, Professor of Information Systems at ESSEC Business School in France. He sees a number of different ways the industry will finally embrace these not-really-so-new-any- more communication tools.