Size matters | By Nicolas Graf
Synopsis
In 2013, size will matter even more for hotel chains, writes Nicolas Graf of France’s ESSEC Business School. The Hotel Yearbook asked him to explain why, and how he expects the hotel chains will achieve it.
In 2013, size will matter even more for hotel chains, writes Nicolas Graf of France’s ESSEC Business School. The Hotel Yearbook asked him to explain why, and how he expects the hotel chains will achieve it.