Foresight and innovation in
the global hotel industry

Size matters | By Nicolas Graf

Associate Dean, NYU Jonathan M. Tisch Center of Hospitality
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Synopsis

In 2013, size will matter even more for hotel chains, writes Nicolas Graf of France’s ESSEC Business School. The Hotel Yearbook asked him to explain why, and how he expects the hotel chains will achieve it.

Nicolas Graf darkNicolas Graf light
Nicolas Graf
Associate Dean, NYU Jonathan M. Tisch Center of Hospitality
NYU
HOTEL yearbook (HYB)
Maastricht, Netherlands, The
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The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future.