Exploring the terrain of 2023 in 2013

By Woody Wade, Scenario planning expert | 27 Feb 13

More and more hotel companies are turning to a technique called scenario planning to help them visualize how their future “business landscape” could develop over time. According to Woody Wade, author of the recently published book “Scenario Planning : A Field Guide to the Future”, this creative yet logically structured approach allows companies to envisage alternative ways their competitive environment could realistically unfold, enabling them to shape more flexible long-term strategies today.

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Country Reports

2013 Europe Outlook for the hotel industry in key European markets
Americas Regional Outlook 2013 | By Horwath HTL
South Africa Situation Report | By Michelè de Witt

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