Global branding is dead. Micro-branding is next

By Youri Sawerschel, Strategy & Branding Consultant at Bridge.over | 8 Mar 13

For a generation or more, branding has been regarded as an absolute must by hotel marketing professionals. But have we focused on branding the right things? Youri Sawerschel of Geneva-based consultancy bridge.over thinks maybe we have been missing an opportunity.

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