“We are feeling machines that think – not thinking machines that sometimes feel!” | By Alex Batchelor

Alex Batchelor is the Chief Operating Officer of the deliciously named BrainJuicer, a London-based agency that applies breakthroughs in behavioral economics and social sciences in the development of tools to explain and predict human behavior. He sheds light for us here on some of the company's new thinking in market research for the hotel industry.