What will it take to serve the needs of the spa consumer in 2020?

By Alison Howland | 12 Mar 13

That's the question we posed to Alison Howland, President of Spa Success Consultants in Palm Beach. To answer it, her systematic approach was to look at the special characteristics of each age segment, fast-forward to 2020, and visualize their future expectations. Here are the fascinating results of her thought process.

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