The coming Asianization of the spa business

By Ingo Schweder, CEO and founder of GOCO Hospitality and Horwath HTL Health & Wellness | 29 Mar 13

Over the next decade, the global spa industry will be influenced more and more by trends emanating from Asia, writes Ingo Schweder, the CEO of Bangkok-based spa consultancy GOCO. Not to mention the fact that outbound travelers from that part of the world will account for an ever-growing proportion of the world's international tourists – and their expectations will be high.

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