Putting the crowd to work for you

By Sonja Holverson, Professor of Marketing at Ecole hôtelière de Lausanne (EHL) | 10 Apr 13

Crowdsourcing is a relatively new technique for tapping into the vast pool of talent and labor available via the Internet. It particularly offers small independent hotels an alternative approach to marketing success, writes Sonja Holverson, Professor of Marketing at Switzerland's Ecole hôtelière de Lausanne.

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About Ecole hôtelière de Lausanne (EHL)

EHL Ecole hôtelière de Lausanne (Lausanne) is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893 with over 25,000 alumni worldwide and over 120 nationalities. EHL is the world's first hospitality management school that provides university-level programs at its campuses in Lausanne and Chur-Passugg, as well as online learning solutions. The School is ranked n°1 by QS World University Rankings by subject and CEOWorld Magazine, and its gastronomic restaurant is the world's only educational establishment to hold a Michelin Star.
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