5 tips to manage your hotel’s video strategy

By Emile Breure | 25 Jul 13

There is no doubt that video is one of the most effective and fast- growing strategies for content marketing. The percentage increase of use grew from 54% in 2011, to 70% percent in 2012. By 2014, video is predicted to reach 90% of all web traffic as we told you in our previous post. In that article, we discussed why video is important in your hotel marketing, how you can use it in formal and informal marketing, and the kinds of video that you can shoot.

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Olery helps turn guests into ambassadors. The Olery suite of comprehensive products and easy-to-use tools for the leisure and hospitality industry intuitively turn real-time guest feedback, online reviews and social media feedback into actionable business intelligence. Our customers use Olery Feedback, Olery Reputation, Olery Groups, and the Olery Review Sites Database to track the success of operational improvements, to increase quality guest feedback, to develop new marketing channels via social media, to provide better customer service, and to drive incremental revenue.
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