A day in the life
Laurent Idrac, Chief Operating Officer at hapicloud.io | 9 Sep 13
“Any sufficiently advanced technology is indistinguishable from magic” is the Third Law of famed science fiction writer Arthur C. Clarke. Testing whether this “law” holds true for the hotel industry, Laurent Idrac, Group CIO for Accor, imagines how technology might enhance the stay of a hotel guest in the year 2039. He then draws some sensible conclusions for those of us still wondering how 2014 will develop.
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Accor is a world-leading hospitality group consisting of more than 5,000 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and approximately 300,000 team members worldwide. Over 65 million members benefit from the company’s comprehensive loyalty program ALL - Accor Live Limitless - a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States.