A day in the life
Laurent Idrac, Chief Information Officer at Accor | 9 Sep 13
“Any sufficiently advanced technology is indistinguishable from magic” is the Third Law of famed science fiction writer Arthur C. Clarke. Testing whether this “law” holds true for the hotel industry, Laurent Idrac, Group CIO for Accor, imagines how technology might enhance the stay of a hotel guest in the year 2039. He then draws some sensible conclusions for those of us still wondering how 2014 will develop.
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AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique
experiences in more than
4,000 hotels, resorts and residences, as well as in over 2,500 of the finest private homes around the
from dual expertise as an investor and operator through its HotelServices and HotelInvest divisions,
operates in 95 countries. Its portfolio comprises internationally acclaimed luxury brands including
Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman, and Swissôtel; as well
as the popular
midscale and boutique brands of Novotel, Mercure, Mama Shelter and Adagio; the in-demand
including ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1.
unmatched collection of brands and rich history spanning close to five decades, AccorHotels, along
with its global team
of more than 240,000 dedicated women and men, has a purposeful and heartfelt mission: to make
every guest Feel
Welcome. Guests enjoy access to one of the world’s most rewarding hotel loyalty programs - Le Club
AccorHotels is active in its local communities and committed to sustainable development and
PLANET 21, a comprehensive program that brings together employees, guests and partners to drive
growth. Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code:
and the OTC marketplace (Code: ACRFY) in the United States.