A day in the life

By Laurent Idrac, Chief Operating Officer at hapicloud.io | 9 Sep 13

“Any sufficiently advanced technology is indistinguishable from magic” is the Third Law of famed science fiction writer Arthur C. Clarke. Testing whether this “law” holds true for the hotel industry, Laurent Idrac, Group CIO for Accor, imagines how technology might enhance the stay of a hotel guest in the year 2039. He then draws some sensible conclusions for those of us still wondering how 2014 will develop.

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About Accor

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in almost 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years. Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and co-working brands. To drive business performance, Accor’s portfolio of business accelerators amplifies hospitality distribution, operations, and experiences. Guests have access to one of the world’s most attractive hotel loyalty programs. Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 – Acting Here endeavours to act for “positive hospitality”, while Accor Solidarity, the endowment fund, empowers disadvantaged people through professional training and access to employment. Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com. Or become a fan and follow us on Twitter and Facebook.
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