Meta search marketing: the new revenue frontier in hospitality
Max Starkov, President & CEO at HEBS Digital | 16 Sep 13
In 2014, hoteliers must add meta search marketing to their core marketing activities and
budgets, says Max Starkov, CEO of HeBS Digital. By doing so, they can shift share from the
OTAs to the direct online channel – the hotel website - and level the playing field.
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About HEBS Digital
Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital
design and direct online channel consulting firm based in New York City (www.hebsdigital.com).
HeBS Digital has
pioneered many of the “best practices” in hotel digital marketing and website revenue optimization,
as well as a range of
industry-first digital technology applications. The firm has won more than 350 prestigious industry
awards for its digital
marketing and website design services, including numerous Adrian Awards (as well as two coveted
Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive
Media Awards, and
IAC Awards.visit website