Meta search marketing: the new revenue frontier in hospitality

By Max Starkov, President & CEO at HEBS Digital | 16 Sep 13

In 2014, hoteliers must add meta search marketing to their core marketing activities and budgets, says Max Starkov, CEO of HeBS Digital. By doing so, they can shift share from the OTAs to the direct online channel – the hotel website - and level the playing field.

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About HEBS Digital

Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (www.hebsdigital.com). HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications. The firm has won more than 350 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards (as well as two coveted Platinum Awards), Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
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