Meta search marketing: the new revenue frontier in hospitality

By Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality, Founder & Director at HEBS Digital | 16 Sep 13

In 2014, hoteliers must add meta search marketing to their core marketing activities and budgets, says Max Starkov, CEO of HeBS Digital. By doing so, they can shift share from the OTAs to the direct online channel – the hotel website - and level the playing field.

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About HEBS Digital

Founded in 2001, HEBS Digital is headquartered in New York City and has global offices in Las Vegas, Eastern Europe, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices. Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.
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