Content: the weapon of choice in the battle between hotels and OTAs

By Peter O’Connor, Director of the MBA in Hospitality Management at ESSEC Business School | 9 Sep 13

How can hotels compete more effectively with the OTAs? One way, says Peter O’Connor, academic director of the MBA in hospitality management at ESSEC Business School in France, is to up their game when it comes to creating and organizing the content they post on their websites. It’s here, he says, that visitors to the sites are converted to buyers – or lost to the competition.

This edition of the Hotel Yearbook is made available to you by PineappleSearch.

Proceed to download

About ESSEC Business School

"With 30 years of experience in hospitality management, ESSEC offers a leading MBA program that can be completed in one or two years. Recognized worldwide and taught by the industry"s most cutting-edge professionals and professors, our MBA prepares future managers for high-level operational responsibilities in all tourism and hospitality sectors, including hotel and restaurant management, catering, amusement parks, retirement homes, consulting and related activities. Demanding, thorough and taught exclusively in English, this MBA will add a whole new dimension to your career."


visit website

Index

Would you like to to subscribe to our newsletter and receive updates on new editions via email?