The rise of demand management and the argument for big small data

By David Turnbull, Founder of SnapShot GmbH | 9 Sep 13

David Turnbull is a founder of SnapShot GmbH, a start-up in the field of demand management for hotels. He argues that by merging key elements of revenue management, distribution, sales & marketing and finance, the industry can implement a cultural, technological and structural approach to understanding and managing demand that transcends the current channel-based thinking.

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About SnapShot GmbH

Founded in 2013, SnapShot is a hospitality data and application marketplace company for the hospitality industry, with offices in Europe, Asia Pacific and the United States. In the last 12 months, SnapShot has signed over 5,000 hotels to its platform, as well as 40+ data partners. SnapShot On Demand brings in-depth data intelligence for hospitality management companies with a unique data warehouse-as-a-service offering. Bringing together all data enables actionable insights across multiple properties, regions and various systems, all accessible through custom reporting or dedicated API access, and integrated into your business intelligence tools like Tableau or those available through SnapShot Marketplace.
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