The rise of demand management and the argument for big small data

By David Turnbull, Founder of SnapShot GmbH | 9 Sep 13

David Turnbull is a founder of SnapShot GmbH, a start-up in the field of demand management for hotels. He argues that by merging key elements of revenue management, distribution, sales & marketing and finance, the industry can implement a cultural, technological and structural approach to understanding and managing demand that transcends the current channel-based thinking.

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About Snapshot GmbH

SnapShot is a hotel data and analytics company that makes it easy for hotels to access and analyze data. SnapShot Analytics, the company"s highly anticipated flagship product, is a free cloud-based data aggregator and analytics tool that aids hotels in demand management, revenue management, marketing, and operational strategies.
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