The rise of demand management and the argument for big small data

By David Turnbull, Hospitality Entrepreneur , Founding Partner at | 9 Sep 13

David Turnbull is a founder of SnapShot GmbH, a start-up in the field of demand management for hotels. He argues that by merging key elements of revenue management, distribution, sales & marketing and finance, the industry can implement a cultural, technological and structural approach to understanding and managing demand that transcends the current channel-based thinking.

This edition of the Hotel Yearbook is made available to you by PineappleSearch.

Proceed to download

About SnapShot GmbH

Founded in 2012 with the vision to build hospitality's premier data platform independent of any brand or software provider, SnapShot is now one of the largest hospitality data processors in the world, managing transactional data of over 6,000 independent and branded hotels worldwide, with over 45 different connected PMS systems, and growing. With the release of the Hospitality Data Platform, SnapShot enters its third phase, which brings forward its founding vision: a secure data platform, visualization capabilities, and marketplace.
visit website


Would you like to to subscribe to our newsletter and receive updates on new editions via email?