The rise of demand management and the argument for big small data

By David Turnbull, Founder of SnapShot GmbH | 9 Sep 13

David Turnbull is a founder of SnapShot GmbH, a start-up in the field of demand management for hotels. He argues that by merging key elements of revenue management, distribution, sales & marketing and finance, the industry can implement a cultural, technological and structural approach to understanding and managing demand that transcends the current channel-based thinking.

This edition of the Hotel Yearbook is made available to you by PineappleSearch.

Proceed to download

About Snapshot GmbH

SnapShot is a hotel data and analytics company that makes it easy for hotels to access and analyze data. SnapShot Analytics, the company"s highly anticipated flagship product, is a free cloud-based data aggregator and analytics tool that aids hotels in demand management, revenue management, marketing, and operational strategies.
visit website


Would you like to to subscribe to our newsletter and receive updates on new editions via email?