A CRS is a hotelier’s lifeline

By Estella Hale, Product Manager - Windsurfer CRS at Sceptre Hospitality Resources | 16 Sep 13

For a hotel, capturing the right information drives marketing, pricing and forecasting, writes Estella Hale, Product Manager at Sceptre Hospitality. With an efficient central reservation system (CRS), a hotel can glean insights as to who, when, where and how often it has booking potential.

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About SHR, Sceptre Hospitality Resources LLC

Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a history of innovation starting with Windsurfer® CRS, SHR serves thousands of properties around the globe with CRS, booking engine, and revenue management technology and services. This includes an evolving suite of AI-driven solutions, ranging from high-level distribution to intricate guest management. In addition, the company offers Revenue Management for Hire to brands, chains, and management companies. SHR brings hoteliers nimble, real-world technology, intelligently supported by tested industry experts—keeping hotels competitive. 

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