For hotels, Darren Panto and Chris Atkin of iRiS argue that the future will bring “a true mash up of software” that will enable them to share and manage content, make bookings – and what’s more, the systems will understand the guest’s profile and deliver relevant content and services. If that is what’s coming don the line, they say, the industry’s leading technology suppliers will need to work more closely and adopt open standards.
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